With Tobii Pro VR Analytics, at the push of a button, you gain a better understanding of how users interact with your products and environments, as well as how their attention is distributed between different elements, all while they are fully immersed in VR. Working with the actual eye movements of participants, Pro VR Analytics provides eye tracking metrics and automated visualizations that are easy to understand and interpret.

With our analysis tool, brand owners and retailers can now spot what influences consumers' behavior and decision-making processes at every step of the shopping journey. Designers can test and get feedback on their products and designs before they go to market. In complex and risky environments like medical, aviation, or industrial settings, understanding attention and visual skills will enable more safe and efficient training.