Practitioner Web Analytics 2008
Del 4 al 6 de Junio en Barcelona aprenderás todo sobre analítica web con Alt64, Avinash Kaushik y los mejores especialistas nacionales e internacionales. Analítica web, Standards and trends, Benchmarking, Testing, Optimización, Networking, y mucho más, en 3 días de formación práctica de analítica web.
Barcelona 4, 5 and the 6th of June you will learn everything about web analytics from the hands of Alt64, Avinash Kaushik and the best local and international experts. Web Analytics, Standards and trends, Benchmarking, Testing, Optimization, Networking, and much more, in 3 practitioner web analytics training days.
Traducción inglés/español disponible /
Translation english/spanish available
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Program
June the 4th *
Web Analytics Basics
Learn in one day with Jaume Clotet (Alt64's founder partner) all you need to be introduced in web analytics: basic concepts, implementation process, to define KPIs, to build custom reports and to choose suitable tools.
08:00 Register and Breakfast
09:00 Training objectives
09:05 Web Analytics Introduction
09:30 Web Analytics fundamentals
10:15 Break
10:30 Implementation process
11:15 KPI's and Business objectives
12:00 Break
12:15 Reporting (examples)
12:45 Reporting (business case)
13:15 Choose a Web Analytic tool
June the 5th
Practitioner Web Analytics 2008
08:00 Register and Breakfast
08:50 Welcome
09:00 “Web Analytics 2.0” - Avinash Kaushik **
10:30 Coffee Break
11:00 “Standards and trends” - WAA Spain
12:00 "Behavioural Targeting" - Wunderloop
12:30 Panels
Panel 1 “Web Analytics ecosystem” - René Dechamps
Panel 2 “Web Analytics and Usability” - Alfonso de la Nuez and Enrique Quintero
13:30 Networking Lunch
15:00 Workshops
Workshop 1 “Optimize your conversion rate” - Multiplica
Workshop 2 “SEM Optimization” - Atraczion
16:30 Break
17:00 “Actionable Web Analytics” - Avinash Kaushik **
18:00 “Online Benchmarking” - Jaume Clotet
19:00 Beer and Networking
June the 6th
Practitioner Web Analytics 2008
08:00 Breakfast
09:00 “A Deep Dive into Experimentation & Testing” - Avinash Kaushik **
10:30 Inside Search - Sinequa
11:00 Coffee Break
11:30 Panels
Panel 3 “Improve your communication with Web Analytics”
Montse Peñarroya, Javier Casares and Javier Godoy
Panel 4 “Success conversion practices”
David Boronat and Sergio Maldonado
13:00 Multivariable Test - Omniture
13:30 Networking Lunch
15:00 Workshops
Workshop 3 “KPI’s and Reporting” - Web Analytics
Workshop 4 “Email and online campaigns optimization” - Experian CheetahMail
16:30 “Rules for Revolutionaries” - Avinash Kaushik **
17:30 Conclusiones Workshops – Jaume Clotet
18:00 Closure
* Sólo en español / Only in spanish language
** Traducción simultánea castellano
Traducción inglés/español disponible
Translation spanish/english available
Register Now!
Información de contacto:
Anna Flores
Telephone +34 972 207 233
Email
